Plant-based phytogenics threaten big pharma’s pull on big ag, opening lucrative feed industry to emerging markets and eager investors

Anyone who has ever observed the reaction of a dog or cat five minutes after its having eaten grass can understand that phytogenics (plant-based compounds) generate healthy gut flora, protect animals from pathogens – pathogens that they typically expel by vomiting on your living room carpet. The use of phytogenics – plant-based compounds – in animal feed similarly, then, eliminates the need for expensive anti-fungals, de-worming agents, parasiticides, and anti-biotics in livestock. This point is particularly poignant when we recognize the fact that the USDA and the EU Livestock Feeding For Health In A New Era have now nearly banned all use of non-essential and especially growth-promoting anti-biotics on farm animals.